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Discover a World of Opportunities Using the Version of the B2B Market Sizing Tool that Meets Your Needs

B2B Tools Are Defined for World Regions
~ ~ ~
Country Coverage:
  • All World Regions includes all 129 countries

  • G7 includes Canada, United States, France, Germany, Italy, United Kingdom, Japan

  • North America includes 3 countries

  • Europe includes 42 countries

  • Asia-Pacific includes 27 countries

  • Other includes 57 countries in South America, Middle East, and Africa

(See lists of countries at the bottom of this page)​

All B2B Tools Include Detailed Industries
~ ~ ~
Industry Coverage:
  • 2-digit NAICS Code Industries with 24 broad industry groups

  • 3-digit NAICS Code Industries with 96 more detailed industry groups

  • 4-digit NAICS Code Industries with 308 very detailed industry groups

(See lists of industries at the bottom of this page)​

All B2B Tools Include Business Sizes
~ ~ ~
Business Size Coverage:
  • 1 to 3 employees

  • 4 to 5 employees

  • 6 to 9 employees

  • 10 to 19 employees

  • 20 to 49 employees

  • 50 to 99 employees

  • 100 to 249 employees

  • 250 to 499 employees

  • 500 to 749 employees

  • 750 to 999 employees

  • 1,000 to 1,999 employees

  • 2,000 to 4,999 employees

  • 5,000 to 9,999 employees

  • 10,000 or more employees

Businessman Using Laptop
Business Meeting at a Cafe
Business Meeting

Select the Product that Meets Your Needs on the 'Purchase' Page of this Website

Choose Your Preferred Market Estimation Environment

You can use the B2B Market Sizing Tool offline in a familiar MS Excel spreadsheet environment. Or you can use the B2B Market Sizing Tool online in an interactive, cloud-based application.


Both platforms are provided in the package when you purchase the product.


Either way, you quickly and easily get the market segment estimates you need to support planning throughout your organization.

Receive a FREE
Grand Total
Market Size

Access the FREE Grand Total Edition of the online B2B Market Sizing Tool.

Click the button. Then select at least 20 countries, 20 industries, and 10 business sizes and input data for average customer values.

The free tool uses the same detailed data and estimation functionality.

You receive a grand total estimate based on your segment selections and data inputs.

Purchase Updates When You Need Them

Since data loses its reliability over time, we update the underlying data and algorithms every six (6) months. Semiannual editions of the products expire 18 months after they are initially published.


In lieu of a subscription, B2B Market Calc recommends that you purchase a new edition when you need it.

Since most businesses update their market analyses annually and some do it semiannually, our update schedule coincides with their need for refreshed data.

If you require more frequent updates, please contact us. We can provide quarterly updates on a customized basis.

Generate Custom Market Estimates to Support Your Planning and Execution

The B2B Market Sizing Tool answers important questions about the potential size of the market for B2B products and services of interest to you. Specifically . . .

  • What is the total potential value of the market for your products and services?

  • What is the potential value of each segment?

  • How are the segments delineated by country, industry, and business size?

  • Which segments potentially offer the highest return for your marketing investment?

Since each situation is unique, the tool provides market segmentation details including countries, industries, and business sizes. When you enter the average customer price or average customer relationship value for your products and services for each business size segment, the detailed market size estimates reflect your view of the market.

With the details at your fingertips, you can target selected portions of the market now using current resources and pursue others in the future as you grow.

Refine Your Market Estimates with Relevant Market Maturity Factors

You can easily incorporate underlying adoption and propensity to buy characteristics for each segment by selecting an appropriate set of market maturity factors including:


  • Nascent for new products, services, or technologies (from any source) with little or no adoption in the market

  • Growth for established products, services, or technologies (from any source) with moderate adoption in the market

  • Stable for mature products, services, or technologies (from any source) with broad adoption throughout the market.

Market Segmentation Details

Countries  ~  Industries  ~  Business Sizes


North America

Includes 3 countries: ... Bermuda Canada United States


Includes 42 countries: ... Albania Andorra Austria Belarus Belgium Bosnia and Herzegovina Bulgaria Croatia Czech Republic Denmark Estonia Finland France Germany Greece Greenland Hungary Iceland Ireland Italy Kosovo Latvia Liechtenstein Lithuania Luxembourg Macedonia Malta Moldova Montenegro Netherlands Norway Poland Portugal Romania Serbia Slovakia Slovenia Spain Sweden Switzerland Turkey United Kingdom


Includes 27 countries: ... Armenia Australia Azerbaijan Bangladesh Cambodia China Cyprus Georgia Guam Hong Kong India Indonesia Japan Kazakhstan Kirghizia Macau Malaysia New Zealand Pakistan Philippines Singapore South Korea Sri Lanka Taiwan Thailand Uzbekistan Vietnam

Other World Regions

SOUTH AMERICA Includes 31 countries: ... Argentina Aruba Bahamas Barbados Belize Bolivia Brazil Cayman Islands Chile Colombia Costa Rica Curacao Dominican Republic Ecuador El Salvador French Guiana Guadeloupe Guatemala Haiti Honduras Jamaica Martinique Mexico Nicaragua Panama Paraguay Peru Trinidad and Tobago Uruguay Venezuela Virgin Islands UK

MIDDLE EAST Includes 10 countries: ... Bahrain Iraq Israel Jordan Kuwait Lebanon Oman Qatar Saudi Arabia United Arab Emirate

AFRICA Includes 16 countries: ... Algeria Botswana Egypt Ghana Ivory Coast Kenya Mauritius Morocco Namibi Nigeria Reunion South Africa Swaziland Tanzania Tunisia Uganda


North America


United States




United Kingdom




2-digit NAICS Industries

Includes 24 industries: ... 11  Agriculture, forestry, fishing and hunting 21  Mining, quarrying, and oil and gas extraction 22  Utilities 23  Construction 31  Manufacturing, food & apparel 32  Manufacturing, process & non-metallic 33  Manufacturing, metals, eqiupment & other 42  Wholesale trade 44  Retail trade, auto, home, food, health 45  Retail trade, sports, general, other 48  Transportation, air, rail, water, truck, pipeline 49  Transportation, postal, couriers, warehousing 51  Information 52  Finance and insurance 53  Real estate and rental and leasing 54  Professional and technical services 55  Management of companies and enterprises 56  Administrative and waste services 61  Educational services 62  Health care and social assistance 71  Arts, entertainment, and recreation 72  Accommodation and food services 81  Other services, except public administration 92  Public administration

3-digit NAICS Industries

Includes 96 industries: ... 111  Crop Production 112  Animal Production and Aquaculture 113  Forestry and Logging 114  Fishing, Hunting and Trapping 115  Support Activities for Agriculture and Forestry 211  Oil and Gas Extraction 212  Mining (except Oil and Gas) 213  Support Activities for Mining 221  Utilities 236  Construction of Buildings 237  Heavy and Civil Engineering Construction 238  Specialty Trade Contractors 311  Food Manufacturing 312  Beverage and Tobacco Product Manufacturing 313  Textile Mills 314  Textile Product Mills 315  Apparel Manufacturing 316  Leather and Allied Product Manufacturing 321  Wood Product Manufacturing 322  Paper Manufacturing 323  Printing and Related Support Activities 324  Petroleum and Coal Products Manufacturing 325  Chemical Manufacturing 326  Plastics and Rubber Products Manufacturing 327  Nonmetallic Mineral Product Manufacturing 331  Primary Metal Manufacturing 332  Fabricated Metal Product Manufacturing 333  Machinery Manufacturing 334  Computer and Electronic Product Manufacturing 335  Electrical Equipment, Appliance, and Component Manufacturing 336  Transportation Equipment Manufacturing 337  Furniture and Related Product Manufacturing 339  Miscellaneous Manufacturing 423  Merchant Wholesalers, Durable Goods 424  Merchant Wholesalers, Nondurable Goods 425  Wholesale Trade Agents and Brokers 441  Motor Vehicle and Parts Dealers 444  Building Material, Garden Equip. and Supplies Dealers 445  Food and Beverage Retailers 449  Furniture, Home Furnishings, Electronics, Appliance Retailers 455  General Merchandise Retailers 456  Health and Personal Care Retailers 457  Gasoline Stations and Fuel Dealers 458  Clothing, Clothing Accessories, Shoe, and Jewelry Retailers 459  Sporting Goods, Hobby, Music, Book, and Misc. Retailers 481  Air Transportation 482  Rail Transportation 483  Water Transportation 484  Truck Transportation 485  Transit and Ground Passenger Transportation 486  Pipeline Transportation 487  Scenic and Sightseeing Transportation 488  Support Activities for Transportation 491  Postal Service 492  Couriers and Messengers 493  Warehousing and Storage 512  Motion Picture and Sound Recording Industries 513  Publishing Industries 516  Broadcasting and Content Providers 517  Telecommunications 518  Computing Infrastructure, Data Processing, Web Hosting Services 519  Web Search Portals, Libraries, Archives, Other Information Services 521  Monetary Authorities-Central Bank 522  Credit Intermediation and Related Activities 523  Securities, Commodity Contracts, Other Financial Investments 524  Insurance Carriers and Related Activities 525  Funds, Trusts, and Other Financial Vehicles 531  Real Estate 532  Rental and Leasing Services 533  Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) 541  Professional, Scientific, and Technical Services 551  Management of Companies and Enterprises 561  Administrative and Support Services 562  Waste Management and Remediation Services 611  Educational Services 621  Ambulatory Health Care Services 622  Hospitals 623  Nursing and Residential Care Facilities 624  Social Assistance 711  Performing Arts, Spectator Sports, and Related Industries 712  Museums, Historical Sites, and Similar Institutions 713  Amusement, Gambling, and Recreation Industries 721  Accommodation 722  Food Services and Drinking Places 811  Repair and Maintenance 812  Personal and Laundry Services 813  Religious, Grantmaking, Civic, Professional, and Similar Organizations 814  Private Households 921  Executive, Legislative, and Other General Government Support 922  Justice, Public Order, and Safety Activities 923  Administration of Human Resource Programs 924  Administration of Environmental Quality Programs 925  Administration of Housing, Urban Planning, Community Devel. 926  Administration of Economic Programs 927  Space Research and Technology 928  National Security and International Affairs

4-digit NAICS Industries

Includes 308 industries: ... 1111  Oilseed and Grain Farming 1112  Vegetable and Melon Farming 1113  Fruit and Tree Nut Farming 1114  Greenhouse, Nursery, and Floriculture Production 1119  Other Crop Farming 1121  Cattle Ranching and Farming 1122  Hog and Pig Farming 1123  Poultry and Egg Production 1124  Sheep and Goat Farming 1125  Aquaculture 1129  Other Animal Production 1131  Timber Tract Operations 1132  Forest Nurseries and Gathering of Forest Products 1133  Logging 1141  Fishing 1142  Hunting and Trapping 1151  Support Activities for Crop Production 1152  Support Activities for Animal Production 1153  Support Activities for Forestry 2111  Oil and Gas Extraction 2121  Coal Mining 2122  Metal Ore Mining 2123  Nonmetallic Mineral Mining and Quarrying 2131  Support Activities for Mining 2211  Electric Power Generation, Transmission and Distribution 2212  Natural Gas Distribution 2213  Water, Sewage and Other Systems 2361  Residential Building Construction 2362  Nonresidential Building Construction 2371  Utility System Construction 2372  Land Subdivision 2373  Highway, Street, and Bridge Construction 2379  Other Heavy and Civil Engineering Construction 2381  Foundation, Structure, and Building Exterior Contractors 2382  Building Equipment Contractors 2383  Building Finishing Contractors 2389  Other Specialty Trade Contractors 3111  Animal Food Manufacturing 3112  Grain and Oilseed Milling 3113  Sugar and Confectionery Product Manufacturing 3114  Fruit and Vegetable Preserving and Specialty Food Manufacturing 3115  Dairy Product Manufacturing 3116  Animal Slaughtering and Processing 3117  Seafood Product Preparation and Packaging 3118  Bakeries and Tortilla Manufacturing 3119  Other Food Manufacturing 3121  Beverage Manufacturing 3122  Tobacco Manufacturing 3131  Fiber, Yarn, and Thread Mills 3132  Fabric Mills 3133  Textile and Fabric Finishing and Fabric Coating Mills 3141  Textile Furnishings Mills 3149  Other Textile Product Mills 3151  Apparel Knitting Mills 3152  Cut and Sew Apparel Manufacturing 3159  Apparel Accessories and Other Apparel Manufacturing 3161  Leather and Hide Tanning and Finishing 3162  Footwear Manufacturing 3169  Other Leather and Allied Product Manufacturing 3211  Sawmills and Wood Preservation 3212  Veneer, Plywood, and Engineered Wood Product Manufacturing 3219  Other Wood Product Manufacturing 3221  Pulp, Paper, and Paperboard Mills 3222  Converted Paper Product Manufacturing 3231  Printing and Related Support Activities 3241  Petroleum and Coal Products Manufacturing 3251  Basic Chemical Manufacturing 3252  Resin, Synthetic Rubber, Fibers and Filaments Manufacturing 3253  Pesticide, Fertilizer, Other Agricultural Chemical Manufacturing 3254  Pharmaceutical and Medicine Manufacturing 3255  Paint, Coating, and Adhesive Manufacturing 3256  Soap, Cleaning Compound, and Toilet Preparation Manufacturing 3259  Other Chemical Product and Preparation Manufacturing 3261  Plastics Product Manufacturing 3262  Rubber Product Manufacturing 3271  Clay Product and Refractory Manufacturing 3272  Glass and Glass Product Manufacturing 3273  Cement and Concrete Product Manufacturing 3274  Lime and Gypsum Product Manufacturing 3279  Other Nonmetallic Mineral Product Manufacturing 3311  Iron and Steel Mills and Ferroalloy Manufacturing 3312  Steel Product Manufacturing from Purchased Steel 3313  Alumina and Aluminum Production and Processing 3314  Nonferrous Metal (except Aluminum) Production and Processing 3315  Foundries 3321  Forging and Stamping 3322  Cutlery and Handtool Manufacturing 3323  Architectural and Structural Metals Manufacturing 3324  Boiler, Tank, and Shipping Container Manufacturing 3325  Hardware Manufacturing 3326  Spring and Wire Product Manufacturing 3327  Machine Shops, Screw, Nut, and Bolt Manufacturing 3328  Coating, Engraving, Heat Treating, and Allied Activities 3329  Other Fabricated Metal Product Manufacturing 3331  Agriculture, Construction, and Mining Machinery Manufacturing 3332  Industrial Machinery Manufacturing 3333  Commercial and Service Industry Machinery Manufacturing 3334  Ventilation, Heating, A/C, Refrigeration Equipment Manufacturing 3335  Metalworking Machinery Manufacturing 3336  Engine, Turbine, and Power Equipment Manufacturing 3339  Other General Purpose Machinery Manufacturing 3341  Computer and Peripheral Equipment Manufacturing 3342  Communications Equipment Manufacturing 3343  Audio and Video Equipment Manufacturing 3344  Semiconductor and Other Electronic Component Manufacturing 3345  Navigational, Measuring, Electromedical, Instr. Manufacturing 3346  Manufacturing and Reproducing Magnetic and Optical Media 3351  Electric Lighting Equipment Manufacturing 3352  Household Appliance Manufacturing 3353  Electrical Equipment Manufacturing 3359  Other Electrical Equipment and Component Manufacturing 3361  Motor Vehicle Manufacturing 3362  Motor Vehicle Body and Trailer Manufacturing 3363  Motor Vehicle Parts Manufacturing 3364  Aerospace Product and Parts Manufacturing 3365  Railroad Rolling Stock Manufacturing 3366  Ship and Boat Building 3369  Other Transportation Equipment Manufacturing 3371  Household, Furniture and Kitchen Cabinet Manufacturing 3372  Office Furniture (including Fixtures) Manufacturing 3379  Other Furniture Related Product Manufacturing 3391  Medical Equipment and Supplies Manufacturing 3399  Other Miscellaneous Manufacturing 4231  Motor Vehicle and Motor Vehicle Parts and Supplies Wholesalers 4232  Furniture and Home Furnishing Merchant Wholesalers 4233  Lumber and Other Construction Materials Merchant Wholesalers 4234  Commercial Equipment and Supplies Merchant Wholesalers 4235  Metal and Mineral (except Petroleum) Merchant Wholesalers 4236  Household Appliances, Electrical, Electronic Goods Wholesalers 4237  Hardware, Plumbing, Heating Equip. and Supplies Wholesalers 4238  Machinery, Equipment, and Supplies Merchant Wholesalers 4239  Miscellaneous Durable Goods Merchant Wholesalers 4241  Paper and Paper Product Merchant Wholesalers 4242  Drugs and Druggists' Sundries Merchant Wholesalers 4243  Apparel, Piece Goods, and Notions Merchant Wholesalers 4244  Grocery and Related Product Merchant Wholesalers 4245  Farm Product Raw Material Merchant Wholesalers 4246  Chemical and Allied Products Merchant Wholesalers 4247  Petroleum and Petroleum Products Merchant Wholesalers 4248  Beer, Wine, Distilled Alcoholic Beverage Merchant Wholesalers 4249  Miscellaneous Nondurable Goods Merchant Wholesalers 4251  Wholesale Trade Agents and Brokers 4411  Automobile Dealers 4412  Other Motor Vehicle Dealers 4413  Automotive Parts, Accessories, and Tire Retailers 4441  Building Material and Supplies Dealers 4442  Lawn and Garden Equipment and Supplies Retailers 4451  Grocery and Convenience Retailers 4452  Specialty Food Retailers 4453  Beer, Wine, and Liquor Retailers 4491  Furniture and Home Furnishings Retailers 4492  Electronics and Appliance Retailers 4551  Department Stores 4552  Warehouse Clubs, Supercenters, General Merchandise Retailers 4561  Health and Personal Care Retailers 4571  Gasoline Stations 4572  Fuel Dealers 4581  Clothing and Clothing Accessories Retailers 4582  Shoe Retailers 4583  Jewelry, Luggage, and Leather Goods Retailers 4591  Sporting Goods, Hobby, and Musical Instrument Retailers 4592  Book Retailers and News Dealers 4593  Florists 4594  Office Supplies, Stationery, and Gift Retailers 4595  Used Merchandise Retailers 4599  Other Miscellaneous Retailers 4811  Scheduled Air Transportation 4812  Nonscheduled Air Transportation 4821  Rail Transportation 4831  Deep Sea, Coastal, and Great Lakes Water Transportation 4832  Inland Water Transportation 4841  General Freight Trucking 4842  Specialized Freight Trucking 4851  Urban Transit Systems 4852  Interurban and Rural Bus Transportation 4853  Taxi and Limousine Service 4854  School and Employee Bus Transportation 4855  Charter Bus Industry 4859  Other Transit and Ground Passenger Transportation 4861  Pipeline Transportation of Crude Oil 4862  Pipeline Transportation of Natural Gas 4869  Other Pipeline Transportation 4871  Scenic and Sightseeing Transportation, Land 4872  Scenic and Sightseeing Transportation, Water 4879  Scenic and Sightseeing Transportation, Other 4881  Support Activities for Air Transportation 4882  Support Activities for Rail Transportation 4883  Support Activities for Water Transportation 4884  Support Activities for Road Transportation 4885  Freight Transportation Arrangement 4889  Other Support Activities for Transportation 4911  Postal Service 4921  Couriers and Express Delivery Services 4922  Local Messengers and Local Delivery 4931  Warehousing and Storage 5121  Motion Picture and Video Industries 5122  Sound Recording Industries 5131  Newspaper, Periodical, Book, and Directory Publishers 5132  Software Publishers 5161  Radio and Television Broadcasting Stations 5162  Media Streaming Services, Social Networks, Content Providers 5171  Wired and Wireless Telecommunications (except Satellite) 5174  Satellite Telecommunications 5178  All Other Telecommunications 5182  Computing Infrastructure, Data Processing, Web Hosting 5192  Web Search Portals, Libraries, Archives, Other Info Services 5211  Monetary Authorities-Central Bank 5221  Depository Credit Intermediation 5222  Nondepository Credit Intermediation 5223  Activities Related to Credit Intermediation 5231  Securities and Commodity Contracts Brokers 5232  Securities and Commodity Exchanges 5239  Other Financial Investment Activities 5241  Insurance Carriers 5242  Agencies, Brokerages, and Other Insurance Related Activities 5251  Insurance and Employee Benefit Funds 5259  Other Investment Pools and Funds 5311  Lessors of Real Estate 5312  Offices of Real Estate Agents and Brokers 5313  Activities Related to Real Estate 5321  Automotive Equipment Rental and Leasing 5322  Consumer Goods Rental 5323  General Rental Centers 5324  Commercial and Industrial Equipment Rental and Leasing 5331  Lessors of Nonfinancial Intangible Assets 5411  Legal Services 5412  Accounting, Tax Preparation, Bookkeeping, and Payroll Services 5413  Architectural, Engineering, and Related Services 5414  Specialized Design Services 5415  Computer Systems Design and Related Services 5416  Management, Scientific, and Technical Consulting Services 5417  Scientific Research and Development Services 5418  Advertising, Public Relations, and Related Services 5419  Other Professional, Scientific, and Technical Services 5511  Management of Companies and Enterprises 5611  Office Administrative Services 5612  Facilities Support Services 5613  Employment Services 5614  Business Support Services 5615  Travel Arrangement and Reservation Services 5616  Investigation and Security Services 5617  Services to Buildings and Dwellings 5619  Other Support Services 5621  Waste Collection 5622  Waste Treatment and Disposal 5629  Remediation and Other Waste Management Services 6111  Elementary and Secondary Schools 6112  Junior Colleges 6113  Colleges, Universities, and Professional Schools 6114  Business Schools and Computer and Management Training 6115  Technical and Trade Schools 6116  Other Schools and Instruction 6117  Educational Support Services 6211  Offices of Physicians 6212  Offices of Dentists 6213  Offices of Other Health Practitioners 6214  Outpatient Care Centers 6215  Medical and Diagnostic Laboratories 6216  Home Health Care Services 6219  Other Ambulatory Health Care Services 6221  General Medical and Surgical Hospitals 6222  Psychiatric and Substance Abuse Hospitals 6223  Specialty (except Psychiatric and Substance Abuse) Hospitals 6231  Nursing Care Facilities (Skilled Nursing Facilities) 6232  Residential Disability, Mental Health, Substance Abuse Facilities 6233  Continuing Care Communities and Assisted Living Facilities 6239  Other Residential Care Facilities 6241  Individual and Family Services 6242  Community Food and Housing, and Emergency Services 6243  Vocational Rehabilitation Services 6244  Child Care Services 7111  Performing Arts Companies 7112  Spectator Sports 7113  Promoters of Performing Arts, Sports, and Similar Events 7114  Agents and Managers for Artists, Athletes, Entertainers, Others 7115  Independent Artists, Writers, and Performers 7121  Museums, Historical Sites, and Similar Institutions 7131  Amusement Parks and Arcades 7132  Gambling Industries 7139  Other Amusement and Recreation Industries 7211  Traveler Accommodation 7212  RV (Recreational Vehicle) Parks and Recreational Camps 7213  Rooming and Boarding Houses, Dormitories, and Workers' Camps 7223  Special Food Services 7224  Drinking Places (Alcoholic Beverages) 7225  Restaurants and Other Eating Places 8111  Automotive Repair and Maintenance 8112  Electronic and Precision Equipment Repair and Maintenance 8113  Machinery (except Automotive and Electronic) Repair 8114  Personal and Household Goods Repair and Maintenance 8121  Personal Care Services 8122  Death Care Services 8123  Drycleaning and Laundry Services 8129  Other Personal Services 8131  Religious Organizations 8132  Grantmaking and Giving Services 8133  Social Advocacy Organizations 8134  Civic and Social Organizations 8139  Business, Professional, Labor, Political, and Similar Organizations 8141  Private Households 9211  Executive, Legislative, and Other General Government Support 9221  Justice, Public Order, and Safety Activities 9231  Administration of Human Resource Programs 9241  Administration of Environmental Quality Programs 9251  Administration of Housing, Urban Planning, Community Devel. 9261  Administration of Economic Programs 9271  Space Research and Technology 9281  National Security and International Affairs

Business Sizes

1 to 3 employees
4 to 5 employees
6 to 9 employees
10 to 19 employees
20 to 49 employees

50 to 99 employees
100 to 249 employees
250 to 499 employees
500 to 749 employees
750 to 999 employee

1,000 to 1,999 employees
2,000 to 4,999 employees
5,000 to 9,999 employees
10,000 or more employees

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